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Browsing by Author "Vos, Lynn"
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Contemporary Strategic Marketing
Brennan, Ross; Baines, Paul R.; Garneau, Paul; Vos, Lynn (Palgrave Macmillan, 2007) -
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
Brennan, Ross; Vos, Lynn (University of Southampton, 2012-07)Marketing educators strive to provide students with an educational experience that prepares them for successful careers. Their education cannot simply involve the acquisition of a body of knowledge; it must also make them ... -
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
Brennan, Ross; Vos, Lynn (2013-12)The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ... -
Epistemological beliefs: Issues for marketing educators
Brennan, David; Vos, Lynn (Northumbria University, 2016-07-04)While considerable attention has been paid to epistemological issues in relation to marketing and consumer research (Anderson, 1986, 1988; Easton, 2002; Hunt, 1991, 1992; Kavanagh, 1994), epistemology does not figure as a ... -
Marketing Simulation Games: A review of issues in teaching and learning
Vos, Lynn (2014-03-01)Simulation games continue to be widely used in marketing education and are also one of the most researched pedagogical tools, with perspectives and research coming from a broad range of disciplines. Based upon a review of ... -
Marketization, Performative Environments and the Impact of Organisational Climate on Teaching Practice In Business Schools
Vos, Lynn; Page, Stephen J. (2020-04-20)Marketization of higher education has emerged as a global trend in many countries, and in the UK, students are now paying among the highest tuition fees globally. Marketization is synonymous with performative management ... -
Simulation games in business and marketing: How educators assess their students.
Vos, Lynn (2015-03-31)Considerable research findings have demonstrated the value of simulations in motivating and engaging students and in developing their skills and competencies. Almost no research, however, has investigated how educators ...