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dc.contributor.authorBrennan, Ross
dc.contributor.authorVos, Lynn
dc.date.accessioned2013-03-14T10:19:50Z
dc.date.available2013-03-14T10:19:50Z
dc.date.issued2012-07
dc.identifier.citationBrennan , R & Vos , L 2012 , Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills . in Marketing: Catching the Technology Wave : Procs of the Academy of Marketing Conference 2012 . University of Southampton .
dc.identifier.isbn9780854329472
dc.identifier.otherPURE: 845666
dc.identifier.otherPURE UUID: 548fc19a-80f1-41cb-8112-f69ba6500c00
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750393
dc.identifier.urihttp://hdl.handle.net/2299/10139
dc.description.abstractMarketing educators strive to provide students with an educational experience that prepares them for successful careers. Their education cannot simply involve the acquisition of a body of knowledge; it must also make them more employable by endowing them with work-relevant skills and competences (Gibson-Sweet et al 2010). In particular, marketing graduates need adequate numeracy skills because marketers are increasingly called upon to be accountable for their decisions. The premise of this study is that marketing simulation games provide an excellent opportunity to improve these skills; consequently, we hypothesize that simulation games are a good medium through which to deliver numerical and financial skills on a marketing degree programmeen
dc.language.isoeng
dc.publisherUniversity of Southampton
dc.relation.ispartofMarketing: Catching the Technology Wave
dc.rightsOpen
dc.titleEffects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skillsen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionMarketing Insight Research Unit
dc.identifier.urlhttps://marketing.conference-services.net/programme.asp?conferenceID=2958&language=en-uk
dc.relation.schoolHertfordshire Business School
dcterms.dateAccepted2012-07
rioxxterms.versionAM
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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