University of Hertfordshire Research Archive

        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of UHRABy Issue DateAuthorsTitlesThis CollectionBy Issue DateAuthorsTitles

        Arkivum Files

        My Downloads
        View Item 
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item

        Implementing e-value strategies in UK retailing

        Author
        Nicholls, A.
        Watson, Anna
        Attention
        2299/11448
        Abstract
        Purpose - This paper aims to examine the current strategic landscape of UK "bricks and clicks" retailers. The main focus of this work is to consider how e-commerce may provide competitive advantage via an insight into the current strategies employed by UK retailers. Design/methodology/approach - The paper uses both secondary and primary data analysis to explore its research questions. The paper begins with an overview of the e-strategy literature and then goes on to examine the key areas of e-value creation for bricks and clicks companies. Next an analysis of the results of a survey of the UK's top 500 retailers tests the existing literature and provides new evidence of emerging e-strategies. Findings - The data analysis in this research reveals significant gaps between theory and practice and leads to the development of a new model of business "e-value-added". Research limitations/implications - It is difficult to generalise the findings from this survey, given the small number of respondents. Further in-depth qualitative research is needed to enable us to understand better the organisational issues around e-commerce development and implementation. Practical implications - It is suggested that, in order to exploit the internet to its full potential, legacy retailers need to analyse a variety of situational antecedents in order to identify e-value creation opportunities. In addition, they must consider whether integration or separation with bricks and clicks operations will deliver the best solution in each value-adding interface. Originality/value - This research offers a new insight into current e-tail strategies for bricks and clicks businesses, and as such is likely to be of interest to academics and practitioners alike.
        Publication date
        2005
        Published in
        International Journal of Retail and Distribution Management
        Published version
        https://doi.org/10.1108/09590550510600852
        Other links
        http://hdl.handle.net/2299/11448
        Metadata
        Show full item record
        Keep in touch

        © 2019 University of Hertfordshire

        I want to...

        • Apply for a course
        • Download a Prospectus
        • Find a job at the University
        • Make a complaint
        • Contact the Press Office

        Go to...

        • Accommodation booking
        • Your student record
        • Bayfordbury
        • KASPAR
        • UH Arts

        The small print

        • Terms of use
        • Privacy and cookies
        • Criminal Finances Act 2017
        • Modern Slavery Act 2015
        • Sitemap

        Find/Contact us

        • T: +44 (0)1707 284000
        • E: ask@herts.ac.uk
        • Where to find us
        • Parking
        • hr
        • qaa
        • stonewall
        • AMBA
        • ECU Race Charter
        • disability confident
        • AthenaSwan