Is the concept of national culture of any use to global advertisers of ‘global’ products?

dc.contributor.author	Czarnecka, Barbara
dc.contributor.author	Brennan, Ross
dc.date.accessioned	2014-04-30T01:32:32Z
dc.date.available	2014-04-30T01:32:32Z
dc.date.issued	2014-04
dc.identifier.citation	Czarnecka , B & Brennan , R 2014 , ' Is the concept of national culture of any use to global advertisers of ‘global’ products? ' , Paper presented at 9th Annual Global Brand Conference 2014 , Hatfield , United Kingdom , 9/04/14 - 11/04/14 .
dc.identifier.citation	conference
dc.identifier.other	ORCID: /0000-0002-7179-2960/work/62750313
dc.identifier.uri	http://hdl.handle.net/2299/13434
dc.format.extent	18
dc.format.extent	368137
dc.language.iso	eng
dc.title	Is the concept of national culture of any use to global advertisers of ‘global’ products?	en
dc.contributor.institution	Department of Marketing and Enterprise
dc.contributor.institution	Social Sciences, Arts & Humanities Research Institute
dc.contributor.institution	Hertfordshire Business School
dc.contributor.institution	Marketing Insight Research Unit
dc.description.status	Peer reviewed
rioxxterms.type	Other
herts.preservation.rarelyaccessed	true