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dc.contributor.authorCzarnecka, Barbara
dc.contributor.authorBrennan, Ross
dc.date.accessioned2014-04-30T01:32:32Z
dc.date.available2014-04-30T01:32:32Z
dc.date.issued2014-04
dc.identifier.citationCzarnecka , B & Brennan , R 2014 , ' Is the concept of national culture of any use to global advertisers of ‘global’ products? ' Paper presented at 9th Annual Global Brand Conference 2014 , Hatfield , United Kingdom , 9/04/14 - 11/04/14 , .
dc.identifier.citationconference
dc.identifier.otherPURE: 7001415
dc.identifier.otherPURE UUID: c6bee357-e0fa-4dff-bd0a-ed3449edbe49
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750313
dc.identifier.urihttp://hdl.handle.net/2299/13434
dc.format.extent18
dc.language.isoeng
dc.titleIs the concept of national culture of any use to global advertisers of ‘global’ products?en
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionMarketing Insight Research Unit
dc.description.statusPeer reviewed
rioxxterms.versionSMUR
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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