dc.contributor.author | Czarnecka, Barbara | |
dc.contributor.author | Brennan, Ross | |
dc.date.accessioned | 2014-04-30T01:32:32Z | |
dc.date.available | 2014-04-30T01:32:32Z | |
dc.date.issued | 2014-04 | |
dc.identifier.citation | Czarnecka , B & Brennan , R 2014 , ' Is the concept of national culture of any use to global advertisers of ‘global’ products? ' , Paper presented at 9th Annual Global Brand Conference 2014 , Hatfield , United Kingdom , 9/04/14 - 11/04/14 . | |
dc.identifier.citation | conference | |
dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750313 | |
dc.identifier.uri | http://hdl.handle.net/2299/13434 | |
dc.format.extent | 18 | |
dc.format.extent | 368137 | |
dc.language.iso | eng | |
dc.title | Is the concept of national culture of any use to global advertisers of ‘global’ products? | en |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Marketing Insight Research Unit | |
dc.description.status | Peer reviewed | |
rioxxterms.type | Other | |
herts.preservation.rarelyaccessed | true | |