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        Integrating ‘self-efficacy’ theory to the Motivation-Opportunity-Ability (MOA) Model to reveal factors that influence inclusive engagement within local community festivals

        Author
        Jepson, Allan
        Clarke, Alan
        Ragsdell, Gillian
        Attention
        2299/15869
        Abstract
        This study lies within what Getz (2010) refers to as the ‘classical discourse’ within festival studies as its context is firmly situated within cultural anthropology and sociology. The study, like many others, is interdisciplinary as it concerns the roles local community take (as stakeholders), meanings (how local community culture is represented within the festival), and impacts (internal and external festival impacts and how these effect the local community). Unlike previous studies this research is unique in that it integrates social cognitive theory which is usually found in psychology discourses. The paper aims to investigate both the complexity and synergy of community festivals and the linkages between the festival; its management, and the participation and engagement of the local community within it.
        Publication date
        2014-10-14
        Published in
        International Journal of Event and Festival Management
        Published version
        https://doi.org/10.1108/IJEFM-11-2013-0027
        Other links
        http://hdl.handle.net/2299/15869
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