Integrating ‘self-efficacy’ theory to the Motivation-Opportunity-Ability (MOA) Model to reveal factors that influence inclusive engagement within local community festivals

Abstract

This study lies within what Getz (2010) refers to as the ‘classical discourse’ within festival studies as its context is firmly situated within cultural anthropology and sociology. The study, like many others, is interdisciplinary as it concerns the roles local community take (as stakeholders), meanings (how local community culture is represented within the festival), and impacts (internal and external festival impacts and how these effect the local community). Unlike previous studies this research is unique in that it integrates social cognitive theory which is usually found in psychology discourses. The paper aims to investigate both the complexity and synergy of community festivals and the linkages between the festival; its management, and the participation and engagement of the local community within it.