dc.contributor.author | Brennan, Ross | |
dc.contributor.author | Pagla, Maria | |
dc.date.accessioned | 2015-04-29T13:34:06Z | |
dc.date.available | 2015-04-29T13:34:06Z | |
dc.date.issued | 2014-08-26 | |
dc.identifier.citation | Brennan , R & Pagla , M 2014 , ' The development of brand attitudes among young consumers ' , Marketing Intelligence and Planning , vol. 32 , no. 6 , pp. 687-705 . https://doi.org/10.1108/MIP-08-2012-0077 | |
dc.identifier.issn | 0263-4503 | |
dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750374 | |
dc.identifier.uri | http://hdl.handle.net/2299/15877 | |
dc.description.abstract | The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12 | en |
dc.format.extent | 695770 | |
dc.language.iso | eng | |
dc.relation.ispartof | Marketing Intelligence and Planning | |
dc.title | The development of brand attitudes among young consumers | en |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Centre for Research on Management, Economy and Society | |
dc.contributor.institution | Marketing Insight Research Unit | |
dc.description.status | Peer reviewed | |
rioxxterms.versionofrecord | 10.1108/MIP-08-2012-0077 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |