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dc.contributor.authorBrennan, Ross
dc.contributor.authorPagla, Maria
dc.date.accessioned2015-04-29T13:34:06Z
dc.date.available2015-04-29T13:34:06Z
dc.date.issued2014-08-26
dc.identifier.citationBrennan , R & Pagla , M 2014 , ' The development of brand attitudes among young consumers ' , Marketing Intelligence and Planning , vol. 32 , no. 6 , pp. 687-705 . https://doi.org/10.1108/MIP-08-2012-0077
dc.identifier.issn0263-4503
dc.identifier.otherPURE: 1841910
dc.identifier.otherPURE UUID: 46bca064-59d5-442e-84d0-3bfc8f1fe9e9
dc.identifier.otherScopus: 84927510542
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750374
dc.identifier.urihttp://hdl.handle.net/2299/15877
dc.description.abstractThe purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12en
dc.language.isoeng
dc.relation.ispartofMarketing Intelligence and Planning
dc.titleThe development of brand attitudes among young consumersen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionMarketing Insight Research Unit
dc.description.statusPeer reviewed
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1108/MIP-08-2012-0077
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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