The development of brand attitudes among young consumers

dc.contributor.author	Brennan, Ross
dc.contributor.author	Pagla, Maria
dc.date.accessioned	2015-04-29T13:34:06Z
dc.date.available	2015-04-29T13:34:06Z
dc.date.issued	2014-08-26
dc.identifier.citation	Brennan , R & Pagla , M 2014 , ' The development of brand attitudes among young consumers ' , Marketing Intelligence and Planning , vol. 32 , no. 6 , pp. 687-705 . https://doi.org/10.1108/MIP-08-2012-0077
dc.identifier.issn	0263-4503
dc.identifier.other	ORCID: /0000-0002-7179-2960/work/62750374
dc.identifier.uri	http://hdl.handle.net/2299/15877
dc.description.abstract	The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12	en
dc.format.extent	695770
dc.language.iso	eng
dc.relation.ispartof	Marketing Intelligence and Planning
dc.title	The development of brand attitudes among young consumers	en
dc.contributor.institution	Department of Marketing and Enterprise
dc.contributor.institution	Social Sciences, Arts & Humanities Research Institute
dc.contributor.institution	Hertfordshire Business School
dc.contributor.institution	Centre for Research on Management, Economy and Society
dc.contributor.institution	Marketing Insight Research Unit
dc.description.status	Peer reviewed
rioxxterms.versionofrecord	10.1108/MIP-08-2012-0077
rioxxterms.type	Journal Article/Review
herts.preservation.rarelyaccessed	true