Publication
Number of items: 14.
2015
  • Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015) Ross Brennan and Sue Halliday
    • 26 August 2014
  • The development of brand attitudes among young consumers. (2014) Ross Brennan and Maria Pagla
    • 1 October 2010
  • Marketing simulation games : Student and lecturer perspectives. (2010) L. Vos and Ross Brennan
  • Key issues in marketing education : The marketing educators' view. (2010) M. Gibson-Sweet, Ross Brennan, Anne Foy, Jacqueline Lynch and Peter Rudolph
    • 1 January 2010
  • Complementary and alternative medicine : Shaping a marketing research agenda. (2010) L. Vos and Ross Brennan
    • 12 June 2009
  • Using case studies in university-level marketing education. (2009) Ross Brennan
    • 1 January 2008
  • Does political marketing need the concept of customer value? (2008) Ross Brennan and S.C. Henneberg
  • Marketing intelligence & planning : Past, present and future. (2008) Michael J. Thomas, Keith Crosier, Ross Brennan and Michael Harker
    • 2006
  • Mind the gap : The relevance of marketing education to marketing practice. (2006) L. Stringfellow, S. Ennis, M.J. John and Ross Brennan
    • 1 August 2004
  • Should we worry about an "academic-practitioner divide" in marketing? (2004) Ross Brennan
    • 2004
  • In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004) Ross Brennan and Paul Ankers
    • 2002
  • Managerial relevance in academic research : an exploratory study. (2002) Paul Ankers and Ross Brennan
    • 2001
  • Making sense of information: a new role for the marketing researcher? (2001) D. Smith and N. Culkin
    • 1999
  • ‘I don't know much about art, but I know what I like’ : Resonance, relevance and illumination as assessment criteria for marketing research and scholarship. (1999) Sue Halliday