The development of brand attitudes among young consumers

Brennan, Ross and Pagla, Maria (2014) The development of brand attitudes among young consumers. Marketing Intelligence and Planning, 32 (6). pp. 687-705. ISSN 0263-4503
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The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12
Item Type Article
Identification Number 10.1108/MIP-08-2012-0077
Date Deposited 15 May 2025 12:37
Last Modified 19 Aug 2026 23:00

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