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        An understanding of baby boomers' attitudes toward financial services products in Ghana

        Author
        Owusu-Frimpong, N.
        Omar, O.E.
        Mmieh, F.
        Attention
        2299/5399
        Abstract
        This study employed a self-completion questionnaire to determine the financial needs and specific market characteristics of baby boomers (BBs) in Ghana. The results reveal that BBs are financially savvy and conscious of where to live after retirement. Due to low income and overreliance on families in time of sickness, life insurance is not often purchased. The respondents choose a bank that offers efficient customer services and low rates of interest on loans, and do not perceive long-term investment to be profitable. The most effective forms of communication are radio, TV, and word of mouth.
        Publication date
        2011
        Published in
        Thunderbird International Business Review
        Published version
        https://doi.org/10.1002/tie.20390
        Other links
        http://hdl.handle.net/2299/5399
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