Browsing Business School Working Papers by Title
Now showing items 1-7 of 7
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Brand Tribalism – A Netnographic Exploration of Virtual Communities
(University of Hertfordshire, 2011)The article comes to the conclusion that brands can benefit from having a presence in Facebook and other Social Network Sites (SNS) if the objectives and the nature of the brand suit the environment. This study identifies ... -
Exploring the value and application of HRM best practice theory within a third sector micro-organisation.
(University of Hertfordshire, 2011)This paper is written based on the research findings of a Masters dissertation in Human Resource Management. The findings have been thought provoking for both HR practitioners, academics and professionals within the voluntary ... -
Globalization: Managing Multinationals - a comparison of offshoring and outsourcing strategies in UK and German multinational corporations
(2015)This paper outlines research exploring differences in approach to outsourcing and offshoring by multinational corporations. In particular, a comparison is drawn between German and UK headquartered organizations in the ... -
The Influence of TripAdvisor Consumer-Generated Travel Reviews on Hotel Performance
(University of Hertfordshire, 2011)Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on hotel performance, and therefore managing on-line reviews has been widely neglected ... -
International management: A conceptual framework for comparison of offshoring and outsourcing strategies by UK and German multinational corporations
(2015)This paper outlines research by a doctoral candidate exploring differences in approach to outsourcing and offshoring by multinational corporations. In particular, a comparison is drawn between German and UK headquartered ... -
Re-shoring & Offshoring Trends: Managing Engineering Multinationals - A comparison of offshoring and outsourcing strategies in UK and German multinational corporations
(2015)UK and German headquartered engineering multinational corporations (MNCs) are compared with a focus on their outsourcing and offshoring initiatives. A novel conceptual framework is developed that uses differing varieties ... -
Towards a Taxonomy of Virtual Work
(University of Hertfordshire, 2013)Online spaces have led to novel forms of activity. These include real-money trading in massively multiplayer online role-playing games, on-line content production, working through crowdsourcing Internet marketplaces, online ...