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Browsing University of Hertfordshire by Author "Owusu-Frimpong, N."
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An understanding of baby boomers' attitudes toward financial services products in Ghana
Owusu-Frimpong, N.; Omar, O.E.; Mmieh, F. (2011)This study employed a self-completion questionnaire to determine the financial needs and specific market characteristics of baby boomers (BBs) in Ghana. The results reveal that BBs are financially savvy and conscious of ...