Now showing items 31-40 of 81
We Have the Technology : An Exploratory Study of B2B Social Media Branding
(University of Strathclyde, 2011-09)
Isovalues : A Useful Tool for Marketing Theorists and Practitioners?
(University of Liverpool, 2011-07)
Using Case Studies in University-Level Marketing Education
(University of Reims, 2011-07)
The Strategy and Tactics of Cases in Marketing Education
To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and ...
Key issues in marketing education : The marketing educators' view
Purpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other ...
Doing business in China : Is the importance of guanxi diminishing?
Purpose: Guanxi has been well documented as being an essential part of doing business in China. Yet, as China continues with market liberalisation, there are indications that its strategic importance is set to decline. ...
Marketing simulation games : Student and lecturer perspectives
Purpose: The paper aims to contribute to the wider adoption of simulation games in marketing teaching. The purposes of the research reported here are to understand marketing students' perceptions of the learning achieved ...
Medicalization and Marketing
Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary ...
Complementary and alternative medicine : Shaping a marketing research agenda
Purpose: The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. ...