Browsing Research publications by Author "Healeas, S."
Now showing items 1-2 of 2
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Franchising as a small business growth strategy : A resource-based view of organizational development
Stanworth, J.; Purdy, D.; Stanworth, C.; Watson, Anna; Healeas, S. (2004-12-01)Not only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of ... -
Retail franchising : An intellectual capital perspective
Watson, Anna; Stanworth, J.; Healeas, S.; Purdy, D.; Stanworth, C. (2005-01)Retailers appear to have found franchising to be a valuable means by which to develop their businesses, both domestically and abroad. In the UK franchising accounts for approximately one-third of all retail sales (Franchise ...