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Cultural Meaning, Advertising, and National Culture: A Four-Country Study
(2018-01-01)
Cultural meaning transfer theory and GLOBE dimensions were employed in this comparative study to examine the extent to which cultural meaning presented in advertisements reflected national cultures of the target countries. ...
HBO and the Aristocracy of TV Culture : : Affiliations and Legitimatising Television Culture, post-2007
(2018-01-01)
HBO and the Aristocracy of TV Culture : affiliations and legitimatising television culture, post-2007 (Co-Authored with Dr Janet McCabe). This article, which was published in the journal Mise-Au-Point in January 2018, sheds ...