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dc.contributor.authorGibson-Sweet, M.
dc.contributor.authorBrennan, Ross
dc.contributor.authorFoy, Anne
dc.contributor.authorLynch, Jacqueline
dc.contributor.authorRudolph, Peter
dc.date.accessioned2012-08-16T09:01:28Z
dc.date.available2012-08-16T09:01:28Z
dc.date.issued2010-10-01
dc.identifier.citationGibson-Sweet , M , Brennan , R , Foy , A , Lynch , J & Rudolph , P 2010 , ' Key issues in marketing education : The marketing educators' view ' , Marketing Intelligence and Planning , vol. 28 , no. 7 , pp. 931-943 . https://doi.org/10.1108/02634501011086508
dc.identifier.issn0263-4503
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750296
dc.identifier.urihttp://hdl.handle.net/2299/8854
dc.descriptionCopyright 2010 Elsevier B.V., All rights reserved.
dc.description.abstractPurpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other stakeholder groups. Design/methodology/approach: An online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned. Findings: Respondents believe that teaching international students, plagiarism and providing feedback to students are the three top-priority issues in teaching and learning. Perhaps surprisingly, e-learning and the use of virtual learning environments are considered to be relatively low-priority issues. Research limitations/implications: The low-response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre- and post-1992 universities, and between professors/readers and those in lecturing positions. Notably, the lack of agreement between marketing educators and deans over the importance of relating research to teaching (educators allocate this greater importance) and e-learning (deans allocate this greater importance) suggests areas for careful consideration in the development of teaching and learning policies. Originality/value: The paper is unique in examining the views of university-level marketing educators about teaching and learning issues. University marketing educators are an important stakeholder in the marketing education process.en
dc.format.extent13
dc.language.isoeng
dc.relation.ispartofMarketing Intelligence and Planning
dc.titleKey issues in marketing education : The marketing educators' viewen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=78049521796&partnerID=8YFLogxK
rioxxterms.versionofrecord10.1108/02634501011086508
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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