dc.contributor.author | Gibson-Sweet, M. | |
dc.contributor.author | Brennan, Ross | |
dc.contributor.author | Foy, Anne | |
dc.contributor.author | Lynch, Jacqueline | |
dc.contributor.author | Rudolph, Peter | |
dc.date.accessioned | 2012-08-16T09:01:28Z | |
dc.date.available | 2012-08-16T09:01:28Z | |
dc.date.issued | 2010-10-01 | |
dc.identifier.citation | Gibson-Sweet , M , Brennan , R , Foy , A , Lynch , J & Rudolph , P 2010 , ' Key issues in marketing education : The marketing educators' view ' , Marketing Intelligence and Planning , vol. 28 , no. 7 , pp. 931-943 . https://doi.org/10.1108/02634501011086508 | |
dc.identifier.issn | 0263-4503 | |
dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750296 | |
dc.identifier.uri | http://hdl.handle.net/2299/8854 | |
dc.description | Copyright 2010 Elsevier B.V., All rights reserved. | |
dc.description.abstract | Purpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other stakeholder groups. Design/methodology/approach: An online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned. Findings: Respondents believe that teaching international students, plagiarism and providing feedback to students are the three top-priority issues in teaching and learning. Perhaps surprisingly, e-learning and the use of virtual learning environments are considered to be relatively low-priority issues. Research limitations/implications: The low-response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre- and post-1992 universities, and between professors/readers and those in lecturing positions. Notably, the lack of agreement between marketing educators and deans over the importance of relating research to teaching (educators allocate this greater importance) and e-learning (deans allocate this greater importance) suggests areas for careful consideration in the development of teaching and learning policies. Originality/value: The paper is unique in examining the views of university-level marketing educators about teaching and learning issues. University marketing educators are an important stakeholder in the marketing education process. | en |
dc.format.extent | 13 | |
dc.language.iso | eng | |
dc.relation.ispartof | Marketing Intelligence and Planning | |
dc.title | Key issues in marketing education : The marketing educators' view | en |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.description.status | Peer reviewed | |
dc.identifier.url | http://www.scopus.com/inward/record.url?scp=78049521796&partnerID=8YFLogxK | |
rioxxterms.versionofrecord | 10.1108/02634501011086508 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |