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dc.contributor.authorBrennan, Ross
dc.contributor.authorDahl, Stephan
dc.contributor.authorEagle, Lynne
dc.identifier.citationBrennan , R , Dahl , S & Eagle , L 2009 , ' Persuading Young Consumers to Make Healthy Nutritional Decisions ' , Journal of Marketing Management , vol. 26 , no. 7-8 , pp. 635-655 .
dc.identifier.otherPURE: 842835
dc.identifier.otherPURE UUID: 3f8b209a-c29a-42ff-9312-8db8e8d9b963
dc.identifier.otherScopus: 79958159833
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750340
dc.description.abstractThere is widespread concern that consumers are making inappropriate decisions about what they eat, leading to a growing incidence of obesity and chronic illness which will strain public health budgets and damage economic competitiveness. Inappropriate nutritional decisions and obesity are of particular public policy importance where young consumers are concerned. The paper investigates how consumers, particularly young consumers, can be persuaded to make better nutritional decisions voluntarily, and how government and commercial persuasive communications can be deployed to facilitate such decisions. The key conclusions are that the mass media are not a reliable vehicle for bringing about the desired behavioural changes, but that new media, such as the Internet and ‘text messaging’ should be used to deliver tailored messages to individuals, particularly younger consumers.en
dc.relation.ispartofJournal of Marketing Management
dc.titlePersuading Young Consumers to Make Healthy Nutritional Decisionsen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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