Publication
Number of items: 8.
11 October 2012
  • Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012) Simon Manyiwa and Ross Brennan
    • 1 January 2010
  • Of a complex sensitivity in marketing ethics education. (2010) R. Brennan, L. Eagle, N. Ellis and M. Higgins
    • 2009
  • Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009) Ross Brennan, Stephan Dahl and Lynne Eagle
    • 2008
  • Dramaturgical analysis of the service encounter in higher education. (2008) Sue Halliday, Barry J. Davies, Philippa Ward and Ming Lim
  • Marketing/accounting synergy : A discussion of its potential and evidence in e-business. (2008) Paul Phillips and Sue Halliday
    • 2003
  • An exercise in early modern Branding. (2003) R. Herman
  • Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge. (2003) K. Pine and T. Veasey
    • 1997
  • Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997) Ross Brennan