Publication

Date Item Type Full Text Status

Article

Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997) Ross Brennan

Of a complex sensitivity in marketing ethics education. (2010) R. Brennan, L. Eagle, N. Ellis and M. Higgins picture_as_pdf

Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009) Ross Brennan, Stephan Dahl and Lynne Eagle picture_as_pdf

Dramaturgical analysis of the service encounter in higher education. (2008) Sue Halliday, Barry J. Davies, Philippa Ward and Ming Lim picture_as_pdf

An exercise in early modern Branding. (2003) R. Herman

Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012) Simon Manyiwa and Ross Brennan picture_as_pdf

Marketing/accounting synergy : A discussion of its potential and evidence in e-business. (2008) Paul Phillips and Sue Halliday picture_as_pdf

Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge. (2003) K. Pine and T. Veasey