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dc.contributor.authorBrennan, R.
dc.contributor.authorEagle, L.
dc.contributor.authorEllis, N.
dc.contributor.authorHiggins, M.
dc.identifier.citationBrennan , R , Eagle , L , Ellis , N & Higgins , M 2010 , ' Of a complex sensitivity in marketing ethics education ' , Journal of Marketing Management , vol. 26 , no. 13-14 , pp. 1165-1180 .
dc.identifier.otherPURE: 845409
dc.identifier.otherPURE UUID: 9d563a49-61ba-47c7-bbb6-ab7249752b4d
dc.identifier.otherScopus: 79958123450
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750361
dc.descriptionCopyright 2011 Elsevier B.V., All rights reserved.
dc.description.abstractThis paper scrutinises the way in which ethics is taught in the modern marketing syllabus. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Specifically, we wish to ask whether the tutor's role as a conduit of apparent ethical knowledge to students has somehow failed to map with sufficient sensitivity the terrain of the moral impulse in business practice. Drawing on literature from educational philosophy and the work of Emmanuel Levinas, we argue that the conceptualisation of ethics in marketing cannot be divorced from the question of pedagogy and the responsibilities of the tutor. This reading of ethics in marketing leads us to suggest that the largely conventional model adopted for the teaching of marketing may be unsatisfactory. Whilst current approaches may provide students with a prescribed set of knowledge and skills, it may by the same token refuse us the moral education that seems to be necessary. The significance for the teaching of ethics in an atmosphere punctuated with the discourses of economic crisis is acknowledged. We call for a reappraisal of the tutor/student relationship such that we may facilitate a greater understanding of how marketing students can make sense of themselves and of 'the Other'. To begin the process of articulation, we offer an example drawn from nursing education. Through this, we consider the requirements of the capable moral educator and offer initial practical suggestions on how this could be incorporated within teachingen
dc.relation.ispartofJournal of Marketing Management
dc.titleOf a complex sensitivity in marketing ethics educationen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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