User experience (UX) persona development for the optimisation of Wrapped, a digital health behaviour change intervention

Schumacher, Lauren and Newby, Katie (2025) User experience (UX) persona development for the optimisation of Wrapped, a digital health behaviour change intervention. [Data Collection]
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Methods for processing the data: Excel was used to organize, process, and analyse the data.

Instrument- or software-specific information needed to interpret the data: Excel

Standards and calibration information, if appropriate: N/A

Environmental/experimental conditions: see "Description of methods used for collection/generation of data" above

Describe any quality-assurance procedures performed on the data: Transcripts checked for accuracy against the audio recordings.

People involved with sample collection, processing, analysis and/or submission: Schumacher, L; Simmons, I

Personas and Website Behaviour Analysis Matrix.xlsx
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