Author
Number of items: 4.
In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation. (2025)
Dr Ali Hussain,
Linda D. Hollebeek,
Ben Marder
and
Ting Hooi Ding
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Revolutionizing Food Ordering: Predicting the Dynamics of Chatbot Adoption in a Tech-Driven Era. (2025)
Wajeeha Aslam,
Marija Ham,
Farhan Mirza,
Ting Hooi Ding
and
Dr Ali Hussain
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From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment. (2024)
Dr Ali Hussain,
Farhan Mirza,
Moniruzzaman Sarker
and
Ting Hooi Ding
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Why premium in freemium: a hedonic shopping motivation model in virtual game retailing. (2024)
Ali Hussain,
Ting Hooi Ding
and
Ben Marder
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