Author
Number of items: 5.
Article
In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation. (2025)
Dr Ali Hussain,
Linda D. Hollebeek,
Ben Marder
and
Ting Hooi Ding
Progressing Triple Bottom Line Sustainability Performance via Cumulative Integration of Lean Production, Sustainable Supply Chain Management, and Sustainable Process Innovation. (2025)
Bilal Mukhtar,
Denni Arli
and
Dr Ali Hussain
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Revolutionizing Food Ordering: Predicting the Dynamics of Chatbot Adoption in a Tech-Driven Era. (2025)
Wajeeha Aslam,
Marija Ham,
Farhan Mirza,
Ting Hooi Ding
and
Dr Ali Hussain
picture_as_pdf
From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment. (2024)
Dr Ali Hussain,
Farhan Mirza,
Moniruzzaman Sarker
and
Ting Hooi Ding
Why premium in freemium: a hedonic shopping motivation model in virtual game retailing. (2024)
Ali Hussain,
Ting Hooi Ding
and
Ben Marder
