Date Item Type No Grouping

The Frankenstein Monster Syndrome: What holds sustainable Mobility as a Service from surviving in the open market. (2024) Dr. Maurizio Catulli and David Ross Brennan

Controversy and Doxa: Sustainable Food Policy and the English Vegetable Sector. (2021) Jan Moorhouse and David Ross Brennan

Experienced professionals and doctoral study : A performative agenda. (2020) Simon Kelly, John Nicholson, Dennis Duty, Paul Johnson and David Brennan

Investigating external examining for marketing. (2018) Michael Harker, David Brennan, Janet Ward and Juliette Wilson

Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018) Barbara Czarnecka, David Brennan and Serap Keles

Understanding market innovativeness in Asia : a research agenda. (2017) Ibrahim Abosag and David Brennan

Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta. (2017) Roudaina Houjeir, Amna Khan and David Brennan

Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective. (2017) David Brennan and Jan Moorhouse

Sustainability in the Business & Marketing Curriculum:  : Exploratory Study. (2017) Ariadni Kapetanaki, David Brennan and Lynne Eagle

The influence of culture on trust in B2B banking relationships. (2017) Roudaina Houjeir and David Brennan

Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers. (2017) Gerald Midgley, John Nicholson and David Brennan

Referrals for client acquisition in professional services. (2017) Stuart Grierson and David Brennan

Using Social Marketing Messages on Social Media to Tackle Alcohol Abuse among Young People. (2016) Ariadni Kapetanaki, Kerrie Bertele and David Brennan

Epistemological beliefs: Issues for marketing educators. (2016) David Brennan and Lynn Vos

TRUST IN CROSS-CULTURAL B2B FINANCIAL SERVICE RELATIONSHIPS: THE ROLE OF SHARED VALUES. (2016) Roudaina Houjeir and David Brennan

Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies. (2016) Simon Manyiwa and David Brennan

Review of "CRM Systems in Industrial Companies" by Andrea Perna and Enrico Baraldi. (2015) David Ross Brennan

Innovation for a circular economy : exploring the adoption of PSS by UK companies in the baby products sector. (2015) Maurizio Catulli and Ross Brennan

At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future. (2015) Daniel Schepis, Sharon Purchase and Ross Brennan

Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'. (2015) Ross Brennan and Sue Halliday

Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach. (2014) John Nicholson, Ross Brennan and Gerald Midgley

The Marketor's Tale: Between Mammon and Scholarship? (2014) Ross Brennan

A Framework for Key Account Management and Revenue Management Integration. (2014) Xuan Lorna Wang and Ross Brennan

Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates. (2014) Roudaina Houjeir and Ross Brennan

The development of brand attitudes among young consumers. (2014) Ross Brennan and Maria Pagla

Improving relevance in B2B research : Analysis and recommendations. (2014) Ross Brennan, Nektarios Tzempelikos and Jonathan Wilson

Social marketing and healthy eating : Findings from young people in Greece. (2014) Ariadne Beatrice Kapetanaki, Ross Brennan and Martin Caraher

Referrals in Regulated Financial Services : Myths, Misunderstandings & Misapprehensions. (2014) Stuart Grierson and Ross Brennan

Referrals in regulated financial services. (2014) Stuart Grierson and Ross Brennan

Is the concept of national culture of any use to global advertisers of ‘global’ products? (2014) Barbara Czarnecka and Ross Brennan

Reflecting on Experiential Learning in Marketing Education. (2014) Ross Brennan

Review of "The End of Corporate Social Responsibility: Crisis and Critique". (2014) Ross Brennan

Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2013) Ross Brennan and Lynn Vos

Using Social Media in Business-to-Business Marketing. (2013) Ross Brennan and Robin Croft

Common Territory? : Comparing the IMP Approach with Economic Geography. (2013) John Nicholson, Ross Brennan and Dimitrios Tsagdis

The Structuration of Relational Space : Implications for Firm and Regional Competitiveness. (2013) John Nicholson, Dimitrios Tsagdis and Ross Brennan

The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help? (2013) Ross Brennan

The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory. (2013) Ross Brennan and Sue Halliday

Reconnecting Marketing to Markets, by Luis Araujo, John Finch, and Hans Kjellberg (eds) Oxford University Press, 2010 : [book review]. (2013) Ross Brennan

Rethinking Experiential Learning in Marketing Education. (2013) Ross Brennan

Fear appeals in anti-smoking advertising : how important is self-efficacy? (2012) Simon Manyiwa and Ross Brennan

Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature. (2012) Ross Brennan and Jonathan Wilson

Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age. (2012) Peter Wise, Robin Croft and Ross Brennan

Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills. (2012) Ross Brennan and Lynn Vos

Educating Marketing Professionals? (2012) Ross Brennan

Teaching Marketing at University Level : A Review of Recent Research. (2012) Ross Brennan

The Use of Social Media in B2B Marketing and Branding : An Exploratory Study. (2012) Ross Brennan and Robin Croft

The Strategy and Tactics of Cases in Marketing Education. (2011) Ross Brennan and Michael Harker

Medicalization and Marketing. (2010) Ross Brennan, Lynne Eagle and David Rice

Of a complex sensitivity in marketing ethics education. (2010) R. Brennan, L. Eagle, N. Ellis and M. Higgins

Examining the academic/commercial divide in marketing research. (2009) Paul R. Baines, Ross Brennan, Mark Gill and Roger Mortimore

Persuading Young Consumers to Make Healthy Nutritional Decisions. (2009) Ross Brennan, Stephan Dahl and Lynne Eagle

Regulation of nutrition and health claims in advertising. (2008) Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle and Olga Mourouti

Towards a taxonomy of strategic research in the IMP tradition. (2008) Ross Brennan, Espen Gressetvold and Judy Zolkiewski

Understanding the importance of Guanxi in UK/Chinese joint venture relationships. (2008) Jonathan Wilson and Ross Brennan

Should we worry about an "academic-practitioner divide" in marketing? (2004) Ross Brennan

"Market" classification and political campaigning : some strategic implications. (2003) Paul R. Baines, Ross Brennan and John Egan

The pursuit of relevance in interaction and networks research. (2000) Ross Brennan and P.W. Turnbull

The Process of Adaptation in Inter-Firm Relationships. (1996) David Brennan and Peter Turnbull

Business to Business Marketing. (2010) Ross Brennan, Louise Canning and Raymond McDowell

Price-Setting in Business-to-Business Markets. (2007) Ross Brennan, Louise Canning and Raymond McDowell

Doing business in China : Is the importance of guanxi diminishing? (2010) Jonathan Wilson and Ross Brennan

In search of relevance : Is there an academic-practitioner divide in business-to-business marketing? (2004) Ross Brennan and Paul Ankers

Business to Business Marketing. (2014) Ross Brennan

Business to Business Marketing (4th edition). (2017) David Brennan, Louise Canning and Raymond McDowell

Marketing : An Introduction. (2009) Gary Armstrong, Philip Kotler, Michael Harker and Ross Brennan

Contemporary Strategic Marketing. (2007) Ross Brennan, Paul R. Baines, Paul Garneau and Lynn Vos

Cases in Marketing Management. (1995) Ross Brennan

Business-to-Business Marketing. (2014) Ross Brennan, Louise Canning and Raymond McDowell

Marketing : An Introduction. (2012) Gary Armstrong, Philip Kotler, Michael Harker and Ross Brennan

Using Case Studies in University-Level Marketing Education. (2011) Ross Brennan

We Have the Technology : An Exploratory Study of B2B Social Media Branding. (2011) Ross Brennan and Robin Croft

Chinese Global Brand Values : Exploratory Content Analysis. (2011) Jonathan Wilson and Ross Brennan

Isovalues : A Useful Tool for Marketing Theorists and Practitioners? (2011) Ross Brennan

Marketing : An Introduction. (2015) Gary Armstrong, Philip Kotler, Michael Harker and Ross Brennan

Evolutionary economics and the markets-as-networks approach. (2006) Ross Brennan

Strategic thinking and the IMP approach : A comparative analysis. (2007) Enrico Baraldi, Ross Brennan, Debbie Harrison, Annalisa Tunisini and Judy Zolkiewski

Sophistry, relevance and technology transfer in management research : an IMP perspective. (2002) Ross Brennan and Peter W. Turnbull

Adaptive behavior in buyer-supplier relationships. (1999) Ross Brennan and Peter W. Turnbull

Demarketing - managing demand in the UK National Health Service. (1995) A. Mark and Ross Brennan

Strategic account management in an emerging economy. (2009) Faten Baddar Al-Husan and Ross Brennan

Using case studies in university-level marketing education. (2009) Ross Brennan

Does political marketing need the concept of customer value? (2008) Ross Brennan and S.C. Henneberg

Adaptation in inter-firm relationships : Classification, motivation, calculation. (2007) Sven-Oliver Schmidt, Katherine Tyler and Ross Brennan

Marketing simulation games : Student and lecturer perspectives. (2010) L. Vos and Ross Brennan

Complementary and alternative medicine : Shaping a marketing research agenda. (2010) L. Vos and Ross Brennan

Marketing intelligence & planning : Past, present and future. (2008) Michael J. Thomas, Keith Crosier, Ross Brennan and Michael Harker

Theory and practice across disciplines : Implications for the field of management. (2008) Ross Brennan

Are students customers? : TQM and marketing perspectives. (2007) Lynne Eagle and Ross Brennan

Transferring Western HRM practices to developing countries : The case of a privatized utility in Jordan. (2009) F.Z.B. Al-Husan, Ross Brennan and P. James

Mind the gap : The relevance of marketing education to marketing practice. (2006) L. Stringfellow, S. Ennis, M.J. John and Ross Brennan

Relational Factors in UK-Chinese International Joint Ventures. (2009) Jonathan Wilson and Ross Brennan

Educational Drama : A Tool for Promoting Marketing Learning? (2009) Ross Brennan and Glenn Pearce

Exploring the Implementation of Ethics in UK Accounting Programs. (2008) Firoozeh Ghaffari, Orthodoxia Kyriacou and Ross Brennan

Beyond advertising : in-home promotion of "fast food". (2007) Lynne Eagle and Ross Brennan

Key issues in marketing education : The marketing educators' view. (2010) M. Gibson-Sweet, Ross Brennan, Anne Foy, Jacqueline Lynch and Peter Rudolph

Is There a Morally Right Price for Anti-Retroviral Drugs in the Developing World? (2006) Ross Brennan and Paul R. Baines

Using Case Studies in Management Education : The Student Perspective. (2005) Ross Brennan and Jaseem Ahmad

An International Review of the Business-to-Business Marketing Curriculum. (2005) Ross Brennan and Maria Skaates

Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors. (1997) Ross Brennan

Strategic management of marketing and human resources in further education colleges. (2003) Ross Brennan, George Felekis and Delia Goldring

E-Marketing Action : An Action Learning Approach to Teaching E-Marketing. (2003) Michael Harker and Ross Brennan

Dyadic Adaptation in Business-to-Business Markets. (2003) Ross Brennan, P. W. Turnbull and D. Wilson

Market entry methods for Western firms in China. (2003) Jonathan Wilson and Ross Brennan

Managerial relevance in academic research : an exploratory study. (2002) Paul Ankers and Ross Brennan

Management of the market research client/agency relationship. (2000) Ross Brennan