Author

Date Item Type No Grouping

Making connections : The value of linking marketing knowledge and culture. (2005) Sue Halliday

Barriers to customer-orientation : A case applied and explained. (2002) Sue Halliday

New customers to be managed : Pregnant women as consumers of healthcare. (2000) Sue Halliday and Sandra Hogarth-Scott

Maternity care: ways to add value. (2000) Sue Halliday

Re-negotiating and re-affirming in cross-border marketing relationships : A learning-based conceptual model and research propositions. (2000) Sue Halliday and Richard Cawley

‘I don't know much about art, but I know what I like’ : Resonance, relevance and illumination as assessment criteria for marketing research and scholarship. (1999) Sue Halliday

Sources signs and signaling for fast trust creation in organizational relationships. (2003) Helen Perks and Sue Halliday

Which trust and when? : Conceptualizing trust in business relationships based on context and contingency. (2003) Sue Halliday

How ‘placed trust’ works in a service encounter. (2004) Sue Halliday

What business is the mobile phone industry now in? : Part two case study. (2005) Sue Halliday

Contradictions and power play in service encounters : An activity theory approach. (2010) Mario Eduardo Giraldo Oliveros, Sue Halliday, Maria Mercedes Botero Posada and Reinhard Bachmann

The chain of effects from reputation and brand personality congruence to brand loyalty : The role of brand identification. (2010) S. Kuenzel and S.V. Halliday

Antecedents of continuance intentions towards e-shopping : The case of Saudi Arabia. (2011) T. Al-Maghrabi, C. Dennis and S.V. Halliday

Determinants of customer continuance intention of online shopping : The case of Saudi Arabia. (2011) Talal Al-maghrabi, Charles Dennis, Sue Halliday and Abeer BinAli

Brand identification : A theory-based construct for conceptualizing links between corporate branding, identity and communications. (2008) Sue Halliday and Sven Kuenzel

Orange, a study of change : Part one case study. (2005) Sue Halliday

Relationship marketing and networks in entrepreneurship. (2011) Sue Halliday