Author
Number of items: 17.
2011
  • Antecedents of continuance intentions towards e-shopping : The case of Saudi Arabia. (2011) T. Al-Maghrabi, C. Dennis and S.V. Halliday
  • Determinants of customer continuance intention of online shopping : The case of Saudi Arabia. (2011) Talal Al-maghrabi, Charles Dennis, Sue Halliday and Abeer BinAli
  • Relationship marketing and networks in entrepreneurship. (2011) Sue Halliday
    • 2010
  • Contradictions and power play in service encounters : An activity theory approach. (2010) Mario Eduardo Giraldo Oliveros, Sue Halliday, Maria Mercedes Botero Posada and Reinhard Bachmann
  • The chain of effects from reputation and brand personality congruence to brand loyalty : The role of brand identification. (2010) S. Kuenzel and S.V. Halliday
    • 2008
  • Brand identification : A theory-based construct for conceptualizing links between corporate branding, identity and communications. (2008) Sue Halliday and Sven Kuenzel
    • 2005
  • Making connections : The value of linking marketing knowledge and culture. (2005) Sue Halliday
  • What business is the mobile phone industry now in? : Part two case study. (2005) Sue Halliday
  • Orange, a study of change : Part one case study. (2005) Sue Halliday
    • 2004
  • How ‘placed trust’ works in a service encounter. (2004) Sue Halliday
    • 2003
  • Sources signs and signaling for fast trust creation in organizational relationships. (2003) Helen Perks and Sue Halliday
  • Which trust and when? : Conceptualizing trust in business relationships based on context and contingency. (2003) Sue Halliday
    • 2002
  • Barriers to customer-orientation : A case applied and explained. (2002) Sue Halliday
    • 2000
  • New customers to be managed : Pregnant women as consumers of healthcare. (2000) Sue Halliday and Sandra Hogarth-Scott
  • Maternity care: ways to add value. (2000) Sue Halliday
  • Re-negotiating and re-affirming in cross-border marketing relationships : A learning-based conceptual model and research propositions. (2000) Sue Halliday and Richard Cawley
    • 1999
  • ‘I don't know much about art, but I know what I like’ : Resonance, relevance and illumination as assessment criteria for marketing research and scholarship. (1999) Sue Halliday