Items where Author is "<span class="person_name">Marder, Ben</span>"
Number of items: 2.
  • In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation. (2025) Dr Ali Hussain, Linda D. Hollebeek, Ben Marder and Ting Hooi Ding
  • Why premium in freemium: a hedonic shopping motivation model in virtual game retailing. (2024) Ali Hussain, Ting Hooi Ding and Ben Marder