Items where Author is "Marder, Ben"

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Article

In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation. (2025) Dr Ali Hussain, Linda D. Hollebeek, Ben Marder and Ting Hooi Ding

Why premium in freemium: a hedonic shopping motivation model in virtual game retailing. (2024) Ali Hussain, Ting Hooi Ding and Ben Marder