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Browsing by Author "Department of Marketing and Enterprise"
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Abbey Steel : Conquering the steel recycling market
Catulli, Maurizio (Oxford University Press (OUP), 2010)This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing ... -
An absolute calibration of DENIS (deep near infrared southern sky survey)
Fouque, P.; Chevallier, L.; Cohen, M.; Galliano, E.; Loup, C.; Alard, C.; de Batz, B.; Bertin, E.; Borsenberger, J.; Cioni, M-R.L.; Copet, E.; Dennefeld, M.; Derriere, S.; Deul, E.; Duc, P.A.; Egret, D.; Epchtein, N.; Forveille, T.; Garzon, F.; Habing, H.J.; Hron, J.; Kimeswenger, S.; Lacombe, F.; Le Bertre, T.; Mamon, G.A.; Omont, O.; Paturel, G.; Pau, S.; Persi, P.; Robin, A.C.; Rouan, D.; Schultheis, M.; Simon, G.; Tiphene, D.; Vauglin, I.; Wagner, S. (2000)An absolute calibration of the DENIS photometric system is presented. It includes the determination of the overall transmission profiles in the 3 bands, namely i, J and Ks, combining contributions from atmosphere, telescope ... -
Action learning : co-creating value from collaborative sustainable projects
Brown, Christopher; Linkson, Peter (University of Hertfordshire, 2014)This article reports on the specific role that action learning plays in the promotion of sustainability and innovation in the Local Government sector. The study focuses on one organisation and the efforts of a senior manager ... -
Adaptation in inter-firm relationships : Classification, motivation, calculation
Schmidt, Sven-Oliver; Tyler, Katherine; Brennan, Ross (2007-01-01)Purpose - The purpose of this paper is to examine how and why business firms, both as suppliers and as customers, make specific adaptations to their products and processes to meet the particular requirements of another ... -
Adaptive behavior in buyer-supplier relationships
Brennan, Ross; Turnbull, Peter W. (1999-09)It is a feature of business-to-business markets that individual buyer-supplier relationships can assume great importance for both the buying and the selling organization. In such relationships both firms, to a greater or ... -
An Adaptive, Automated, Individualised Assessment System for Introductory Statistics
Spencer, Neil (Wiley-Blackwell, 2010) -
Add or multiply? : A tutorial on ranking and choosing with multiple criteria
Tofallis, C. (University of Hertfordshire, 2014)Simple additive weighting is a well-known method for scoring and ranking alternative options based on multiple attributes. However the pitfalls associated with this approach are not widely appreciated. For example, the ... -
Adoption and use of e-government services in the Abu Dhabi police force : a qualitative study
Al-Zaabi, Hassan; Choudrie, Jyoti; Lebcir, Reda M (University of Hertfordshire, 2012)Information and Communication Technologies (ICTs) are becoming increasingly prevalent in peoples’ daily lives due to the presence of e-government. This research-in-progress paper aims to identify and understand factors ... -
Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy
Stewart, Malcolm; Paliwoda, Stan (2011-09-03) -
An aid to intuitively understanding bias and consistency
Spencer, Neil (1999)Students often find the concepts of bias and consistency hard to understand intuitively. This paper presents means of demonstrating these concepts using a computer so that the students, once they have seen them in action, ... -
The Analyses of Individual Patient Pathways : Investigating Regional Variation in COPD readmissions
Adeyemi, Shola; Demir, Eren; Chaussalet, Thierry J (Vilnius Gediminas Technical University Publishing House “Technika”, 2009-07-13)Regional variation for those treated for chronic obstructive pulmonary disease (COPD) has been studied amongst many public health issues. However, for those experiencing frequent readmissions were not considered. The ... -
Analysis of Variability in Neonatal Care Units : A Retrospective Analysis
Adeyemi, Shola; Demir, Eren; Chahed, Salma; Chaussalet, Thierry J (Institute of Electrical and Electronics Engineers (IEEE), 2010)The number of babies needing neonatal care is increasing due mainly to technological and therapeutic advances. These advances have implied a decreasing neonatal mortality rate for low birth weight infants and also a falling ... -
Anchor Institutions and Regional Innovation Systems for supporting micro and small businesses
Culkin, Nigel (2016-07-16)The after-shocks of the global financial crisis, the EU Referendum, the growth in popularity of the Regional Innovation System (RIS), and the growing use of the term anchor institutions, have highlighted the crucial and ... -
Antecedents of continuance intentions towards e-shopping : The case of Saudi Arabia
Al-Maghrabi, T.; Dennis, C.; Halliday, S.V. (2011-01-01)The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that ... -
Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany
Stewart, Malcolm; Paliwoda, Stan (2012-07-22) -
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany
Stewart, Malcolm; Paliwoda, Stan (2011-07-05) -
Applications of EVS
Robins, K.; Jefferies, A.; Willis, J.; Cross, I.; Lorimer, J. (2011)How did you use EVS in your teaching? For seven weeks over a semester, an EVS drop quiz for summative feedback was given in the lecture. This best five quiz results were then used as part of their assessment and worth 10% ... -
Applying the motivation-opportunity-ability (MOA) model to reveal factors that influence inclusive engagement within local community festivals : The case of UtcaZene 2012
Jepson, Allan; Clarke, Alan; Ragsdell, Gillian (2013)This paper contributes to the debate on community engagement and participation in local community festivals and events by empirically analysing the factors which either inhibit or facilitate engagement therein. The ... -
Applying ‘self-efficacy’ theory to the Motivation-Opportunity-Ability (MOA) Model to reveal factors that influence inclusive engagement within local community festivals
Jepson, Allan; Clarke, Alan; Ragsdell, Gillian (2013-06)Purpose: This paper makes the case for integrating Bandura’s (1986) theory of self-efficacy within the Motivation-Opportunity-Ability (MOA) model and demonstrates how this could be achieved by applying it to a local community ... -
Appreciating Formal and Informal Knowledge Transfer Practices within Creative Festival Organizations
Stadler, Raphaela; Fullagar, Simone (2016-02-08)Purpose – Problem-solving approaches to research have dominated the not-for-profit festival management field. Little attention has been paid to how festival organizations successfully create cultures where knowledge transfer ...