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Browsing by Author "Marketing Insight Research Unit"
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At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future
Schepis, Daniel; Purchase, Sharon; Brennan, Ross (2015-04-03)Purpose: The aim of this article is to examine the development of the book review section of the Journal of Business-to-Business Marketing relative to changes in the publication industry. Methodology/approach: The analysis ... -
Branding sustainability : opportunity and risk behind a brand-based approach to sustainable markets
Lehner, Matthias; Halliday, Sue (2014-02)In this article we discuss the role of brands in the creation of sustainable markets. We focus on the the increasing importance of ethical branding and how it might help to overcome some institutional shortcomings inherent ... -
Business to Business Marketing
Brennan, Ross (Springer Nature, 2014) -
Business-to-Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2014-04-23) -
Common Territory? : Comparing the IMP Approach with Economic Geography
Nicholson, John; Brennan, Ross; Tsagdis, Dimitrios (2013-08)The IMP research tradition has always been open to the cross-fertilisation of ideas with other social science disciplines that study similar phenomena. Recent years have seen a growing interest among IMP researchers in ... -
Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates
Houjeir, Roudaina; Brennan, Ross (2014-09)This study investigates the impact of cultural values on trust in the corporate banking industry in the United Arab Emirates. A substantial literature exists concerning trust in inter-firm relationships, and considerable ... -
The development of brand attitudes among young consumers
Brennan, Ross; Pagla, Maria (2014-08-26)The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12 -
Discourse analysis, trust and marketing
Halliday, Sue; Catulli, Maurizio (Palgrave Macmillan, 2013-11)This chapter demonstrates the relevance of looking at discursive construction of trust in the marketing context. Consumers and users of goods and services want confidence in the transaction and this can build into ongoing ... -
Does size matter? : An exploration of the role of body size on brand image perceptions
Watson, Anna; Lecki, Natascha; Lebcir, Mohamed (2015-05-18)Purpose – This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions. Design/methodology/approach – An experimental design was used whereby the model’s body size in a fictitious ... -
Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature
Brennan, Ross; Wilson, Jonathan (2012-09)A systematic search procedure was used to identify papers concerning B2B marketing to and within China presented at the IMP conference or published in prominent journals during the period 2000 to 2011. Two samples of papers ... -
Educating Marketing Professionals?
Brennan, Ross (2012-04) -
The Effect of Entrepreneurial Orientation on the Franchise Relationship
Dada, O.; Watson, Anna (2013-12)This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and ... -
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
Brennan, Ross; Vos, Lynn (University of Southampton, 2012-07)Marketing educators strive to provide students with an educational experience that prepares them for successful careers. Their education cannot simply involve the acquisition of a body of knowledge; it must also make them ... -
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
Brennan, Ross; Vos, Lynn (2013-12)The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ... -
Entrepreneurial Orientation and the Franchise System : Organisational Antecedents and Performance Outcomes
Dada, O.; Watson, Anna (2013-05-24)Purpose – The purpose of this paper is to understand the franchisor’s perception of the role of entrepreneurial strategic orientation (EO)–innovative, risk-taking, and proactive actions–within the special case of franchised ... -
Entrepreneurial tendencies in franchising: : evidence from the UK
Dada, Olufunmilola (Lola); Watson, Anna; Kirby, D.A. (2015-02-16)In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is ... -
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon; Brennan, Ross (2012-10-11)Fear appeals are frequently used in anti-smoking advertising. The evidence on the effectiveness of fear appeals is mixed, and in some studies strong fear appeals have been found to reinforce the undesirable behaviour. ... -
A Framework for Key Account Management and Revenue Management Integration
Wang, Xuan Lorna; Brennan, Ross (2014-10-31)Key Account Management (KAM) and Revenue Management (RevM) have been widely practiced in the service industries for more than three decades, but the effects of RevM on KAM remain largely unknown. This paper addresses this ... -
Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach
Nicholson, John; Brennan, Ross; Midgley, Gerald (2014-12-01)This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this ... -
Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'
Brennan, Ross; Halliday, Sue (2015)