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Browsing by Author "Marketing Insight Research Unit"
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Implementing e-value strategies in UK retailing
Nicholls, A.; Watson, Anna (2005)Purpose - This paper aims to examine the current strategic landscape of UK "bricks and clicks" retailers. The main focus of this work is to consider how e-commerce may provide competitive advantage via an insight into the ... -
Improving relevance in B2B research : Analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan (2014-07-29)Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data ... -
The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help?
Brennan, Ross (2013)The question of whether or not there exists a dichotomy between industrial (business-to-business) and consumer marketing has never been satisfactorily answered. Prominent authors champion both sides of the debate. This ... -
Innovation for a circular economy : exploring the adoption of PSS by UK companies in the baby products sector
Catulli, Maurizio; Brennan, Ross (University of Southern Denmark, 2015-08-29)Several authors have commented on the relatively slow rate at which Product Service Systems (PSS) have been adopted in B2B networks. Despite some prominent examples, such as the provision of integrated lighting systems to ... -
Is the concept of national culture of any use to global advertisers of ‘global’ products?
Czarnecka, Barbara; Brennan, Ross (2014-04) -
Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age
Wise, Peter; Croft, Robin; Brennan, Ross (2012-09) -
Managerial relevance in academic research : an exploratory study
Ankers, Paul; Brennan, Ross (2002)Concern has been expressed by business and marketing scholars that academic research in these fields should be made more relevant to managers. In this paper the focus in on the views of marketing managers concerning the ... -
Market entry methods for Western firms in China
Wilson, Jonathan; Brennan, Ross (2003)The UK continues to be one of Europe’s leading investors in China. Many companies have chosen the international joint venture (IJV) option as their market entry method. However, in 2000, the growth of wholly foreignowned ... -
"Market" classification and political campaigning : some strategic implications
Baines, Paul R.; Brennan, Ross; Egan, John (2003) -
Marketing : An Introduction
Armstrong, Gary; Kotler, Philip; Harker, Michael; Brennan, Ross (Pearson Education, 2015-08)European edition -
Marketing : An Introduction
Armstrong, Gary; Kotler, Philip; Harker, Michael; Brennan, Ross (Pearson Education, 2012) -
Millennial cultural consumers : Co-creating value through brand communities
Halliday, Sue; Astafyeva, Alexandra (2014)The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations. ... -
The moderating influence of HR operational autonomy on the entrepreneurial orientation-performance link in franchise systems
Grunhagen, Marko; Wollan, Melody; Dada, Olufunmilola (Lola); Watson, Anna (2014-12)This study investigates the concept of HR Operational Autonomy, i.e., the freedom a franchisor offers to franchisees throughout the system with regards to their creation of HR practices. It is shown to have a significant ... -
The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory
Brennan, Ross; Halliday, Sue (University of South Wales, 2013) -
The pursuit of relevance in interaction and networks research
Brennan, Ross; Turnbull, P.W. (University of Bath, 2000)The paper investigates the perceptions of researchers working in interaction and networks research concerning the relevance of academic research in the field to practical management decision-making. Managerial relevance ... -
Referrals in Regulated Financial Services : Myths, Misunderstandings & Misapprehensions
Grierson, Stuart; Brennan, Ross (2014-07) -
Reflecting on Experiential Learning in Marketing Education
Brennan, Ross (2014-03-01)Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); the need ... -
Retail franchising : An intellectual capital perspective
Watson, Anna; Stanworth, J.; Healeas, S.; Purdy, D.; Stanworth, C. (2005-01)Retailers appear to have found franchising to be a valuable means by which to develop their businesses, both domestically and abroad. In the UK franchising accounts for approximately one-third of all retail sales (Franchise ... -
Rethinking Experiential Learning in Marketing Education
Brennan, Ross (University of South Wales, 2013) -
A Review of Participant-Generated Image Methods in the Social Sciences
Balomenou, Nika; Garrod, Brian (2016-10-01)This article makes a systematic review of the use of participant-generated image methods in social science research. Such methods have a long history of application across the social sciences. Their development has, however, ...